Privacy policy

Last updated October 2, 2026

1. Who we are

Over 50 Muscle ("we", "us", "our") is an online fitness coaching business operated by Bryan Krahn in Alberta, Canada. This policy explains what personal information we collect through www.over50muscle.com and our coaching services, how we use it, who we share it with, and the choices you have.

2. Information we collect

Information you give us

  • Contact details: name, email address, phone number

  • Booking details

  • Coaching intake information: age, height, weight, fitness history, goals, training and nutrition habits, injuries, medical conditions, medications, and other health information you choose to share

  • Progress photos, measurements, check-in notes, and messages you send us

  • Payment details, which are handled by our payment processor (see section 5)

  • Testimonials and survey responses

  • Anything you send when you contact us

Information collected automatically

  • Basic technical information such as browser type, IP address, and pages visited, collected by our website and client management platform

  • Cookies needed to run the site and its forms (see section 7)

3. How we use your information

  • To provide coaching: build and adjust your training and nutrition plans, track progress, and communicate with you

  • To process payments, issue receipts, and manage refunds

  • To communicate with you: respond to inquiries, send service messages, and send newsletters and promotions where you have agreed

  • To understand how the website is used and improve our services

  • To protect the business, prevent fraud, and meet legal obligations

We do not sell your personal information. We do not use your health information for advertising. We do not use advertising trackers on our website.

4. Legal basis for processing

Where privacy law requires a legal basis, we rely on:

  • Consent, including your explicit consent for health information and for marketing emails. You can withdraw consent at any time.

  • Contract, to deliver the coaching services you signed up for

  • Legitimate interests, such as website security and improving our services

  • Legal obligation, such as tax and accounting records

5. Who we share information with

We share information only with service providers who help us run the business, and only as needed for that purpose:

  • Captivation Hub, our client management, forms, and communications platform

  • Google Calendar, for scheduling

  • Zoom, for coaching calls

  • Stripe to process payments. Card details go directly to the processor. We do not store full card numbers.

  • Accountants, legal advisors, and insurers, as needed

  • Authorities, where required by law

We may also disclose information in a business sale or restructuring, with the same protections continuing to apply.

6. International transfers

We are based in Canada and our clients are worldwide. Our service providers may store or process information in Canada, the United States, and other countries. Where information is transferred from the EU or UK, we rely on appropriate safeguards such as standard contractual clauses. Your information may be accessible to courts and authorities in those countries under their laws.

7. Cookies

We use only cookies needed to run the website, forms, and booking. We do not use advertising or third-party analytics cookies. You can block cookies in your browser settings, though some site features may stop working.

8. Marketing communications

We send marketing emails only with your consent, in line with Canada's Anti-Spam Legislation (CASL). Every marketing message includes an unsubscribe link. You can also email us to opt out. Service messages about your coaching or payments will still be sent.

9. How long we keep information

We keep personal information only as long as needed for the purposes above and to meet legal requirements:

  • Coaching and health information: 2 years after your coaching ends, unless you ask for earlier deletion

  • Payment, invoice, and tax records: 6 years from the end of the tax year, as required by Canadian tax law

  • Marketing contact records: until you unsubscribe or ask us to delete them

  • Website and system logs: up to 12 months

When information is no longer needed, we delete it or make it anonymous.

10. How we protect information

We use reasonable safeguards, including access controls, reputable platforms, and secure connections. No system is completely secure. If a breach creates a real risk of significant harm, we will notify you and the relevant regulator as required by law.

11. Your rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you

  • Correct inaccurate information

  • Delete your information

  • Withdraw consent

  • Object to or restrict certain processing

  • Receive a copy of your information in a portable format

  • Opt out of the sale or sharing of personal information (we do not sell it)

  • Not be discriminated against for exercising your rights

To exercise a right, email [email protected]. We will respond within 30 days, or sooner where the law requires. We may need to confirm your identity first. You can also complain to your regulator, including the Office of the Information and Privacy Commissioner of Alberta, the Office of the Privacy Commissioner of Canada, or your local data protection authority.

12. Health information

Coaching works best when you share relevant health details. Sharing them is voluntary. By providing health information, you consent to us using it to deliver your coaching. We use it only for coaching and safety, and we do not share it except with providers who support the service or as the law requires. Our coaching is not medical advice. Please consult your doctor before starting a new exercise or nutrition program.

13. Photos, testimonials, and client results

We will not publish your name, photo, progress images, or results without your separate written permission. You can withdraw that permission at any time, and we will remove the content from our channels going forward.

14. Children

Our services are for adults and are not directed to anyone under 18. We do not knowingly collect information from children. If you believe a child has given us information, contact us and we will delete it.

15. Third-party sites

Our site may link to or embed content from other sites and social platforms. Their privacy practices are their own, and we are not responsible for them.

16. Changes to this policy

We may update this policy. The "last updated" date above shows the current version. For material changes, we will notify you by email or on the website.

17. Contact us

Questions or requests about privacy:
Bryan Krahn, Over 50 Muscle
[email protected]
Alberta, Canada